Importance
In a rapidly changing world, creativity is becoming more and more important for success. Large businesses around the world are busy conducting research as to what the number one skill for the 21st century might be. At the height of this list, one will find "creativity." According to Baer & Oldham (2006), "considerable evidence now suggests that employee creativity can make a substantial contribution to an organization's growth and competitiveness." The 2010 Winning Ingredients report from Standard Chartered states, "creativity may be the most powerful of all the resources to be rich in. With vast numbers of people entering the workforce, huge improvements in productivity, and continued globalisation, the rewards for innovation and creativity will become even greater."
It is very interesting that creativity is somewhere at the top of the list of job attributes. There are many more jobs/careers than people realize that require some semblance of creative thinking.
ReplyDeleteShawna, I am always amazed at the importance creativity plays in a job. Employers are no longer looking for the average person, they are looking for individuals who are "thinking outside the box" to help their business grow. We use creativity in our nursing courses which hopefully spills over into our work life.
ReplyDeleteShawna, Without creativity where would we be? Great blog!
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